Homecoming 2026 Opening Day
Jul
25

Homecoming 2026 Opening Day

Our Homecoming 2026 Season begins! We are excited to welcome everyone back to The Shoppe for another school year. Please note appointments are required for shopping on Saturdays and Sundays in the school year.

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New Dress Day!
Jul
30

New Dress Day!

This weeks dress details:

Approximate dresses in our store: 300

Designers that hit our floor: Sherri Hill and Ashley Lauren

Please note we only have short dresses available in The Prom Shoppe during Homecoming Season.

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Aug
1
to Aug 2

Appointments Required

During the school year appointments are required to shop on Saturdays, Sundays and special events. Appointments can only be made online. Book your appointment now!

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Aug
6

New Dress Day!

This weeks dress details:

Approximate dresses in our store: 400

Designers that hit our floor: Ava Presley, Jovani, La Femme

Please note we only have short dresses available in The Prom Shoppe during Homecoming Season.

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Aug
8
to Aug 9

Appointments Required

During the school year appointments are required to shop on Saturdays, Sundays and special events. Appointments can only be made online. Book your appointment now!

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School Year Hours Begin
Aug
10

School Year Hours Begin

School year hours begin on Monday, August 10th!

Monday-Thursday 10 a.m. - 7 p.m.

Friday 10 a.m. - 6 p.m.

Saturday by appointment only 10 a.m. - 5 p.m.

Sunday by appointment only 12-4 p.m.

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New Dress Day!
Aug
13

New Dress Day!

This weeks dress details:

Approximate dresses in our store: 700

Designers that hit our floor: Alyce, Primavera, Abby Paris, Lucci Lu

Please note we only have short dresses available in The Prom Shoppe during Homecoming Season.

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Aug
15
to Aug 16

Appointments Required

During the school year appointments are required to shop on Saturdays, Sundays and special events. Appointments can only be made online. Book your appointment now!

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Aug
20

New Dress Day!

This weeks dress details:

Approximate dresses in our store: 850

Designers that hit our floor: Sherri Hill, Jasz Couture, Atria

Please note we only have short dresses available in The Prom Shoppe during Homecoming Season.

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Aug
22
to Aug 23

Appointments Required

During the school year appointments are required to shop on Saturdays, Sundays and special events. Appointments can only be made online. Book your appointment now!

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New Dress Day!
Aug
27

New Dress Day!

This weeks dress details:

Approximate dresses in our store: 1,000+

Designers that hit our floor: Sherri Hill, Johnathan Kayne, Jovani, Colors, Nox Anabel

Please note we only have short dresses available in The Prom Shoppe during Homecoming Season.

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Project Hoco
Aug
28
to Aug 30

Project Hoco

The launch Homecoming happens with Project Hoco. This special event takes place at Hirschfeld’s Prom Shoppe, featuring our largest weekend of Hoco shopping!

This is our LARGEST weekend of homecoming dresses, plus unique perks that can only be found during this event. Appointments are required to shop Project Hoco. Full event details visit our events page.

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New Dress Day!
Sep
3

New Dress Day!

This weeks dress details:

Approximate dresses in our store: 1,000+

Designers that hit our floor: Portia & Scarlett, Juliet, Amelia Couture

Please note we only have short dresses available in The Prom Shoppe during Homecoming Season.

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Annual Labor Day Sale
Sep
5
to Sep 7

Annual Labor Day Sale

Don’t miss our annual Labor Day Sale! This is our first major sale event of the homecoming season. Open by appointment only for this exciting sale holiday weekend. Labor Day Sale Hours:

Saturday, Sept. 5th - 10 a.m.-5 p.m.

Sunday, Sept. 6th - 12-4 p.m.

Monday, Sept. 7th - 12-5 p.m.

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Sep
10

New Dress Day!

This weeks dress details:

Approximate dresses in our store: 1,000 +

Designers that hit our floor: Ashley Lauren, Poly USA, Ladivine

Please note we only have short dresses available in The Prom Shoppe during Homecoming Season.

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Sep
12
to Sep 13

Appointments Required

During the school year appointments are required to shop on Saturdays, Sundays and special events. Appointments can only be made online. Book your appointment now!

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New Dress Day!
Sep
17

New Dress Day!

This weeks dress details:

Approximate dresses in our store: 900

Designers that hit our floor: Exclusive Crown Collection

Please note we only have short dresses available in The Prom Shoppe during Homecoming Season.

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Sep
19
to Sep 20

Appointments Required

During the school year appointments are required to shop on Saturdays, Sundays and special events. Appointments can only be made online. Book your appointment now!

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Sep
24

New Dress Day!

This weeks dress details:

Approximate dresses in our store: 700

Designers that hit our floor: Sherri Hill, Jovani

Please note we only have short dresses available in The Prom Shoppe during Homecoming Season.

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Sep
26
to Sep 27

Appointments Required

During the school year appointments are required to shop on Saturdays, Sundays and special events. Appointments can only be made online. Book your appointment now!

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Homecoming Clearance Event
Oct
1
to Oct 21

Homecoming Clearance Event

Help us find a home for all our 2026 Homecoming Dresses! Each week in October the discounts will increase as the selection decreases. Save big during this season ending sale. Full sale details can be found on our social media in October.

Appointments are required on Saturdays and Sundays.

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