Iconic events we are known for.

  • A woman in a strapless green dress lying on the sidewalk in front of a brick wall with green leafy vines.

    Project Hoco

    The launch of the school year and homecoming happens in August with Project Hoco. This special event takes place at Hirschfeld’s Prom Shoppe, featuring our largest weekend of Hoco shopping!

    Click The Button For Full Details!

  • A woman wearing a layered, beige, ruffled gown standing in front of a large white building with black-framed windows and two wall-mounted lanterns.

    Crowns & Gowns

    For over a decade The Prom Shoppe has hosted Nebraska’s premier prom and pageant shopping event. Held in February, Crowns & Gowns is the highlight of the prom season. This is the do-not-miss event of the year.

    Event Details Coming in October!

  • Two women in glamorous dresses standing on the steps of a historic building, posing and wearing sunglasses.

    Miss Nebraska State Competition

    We are the proud state wardrobe sponsor of Miss Nebraska. Join us every June as we celebrate amazing young women from across the state, right here in North Platte.

    Event Details Coming in May!

Upcoming seasonal special events

  • Labor Day Weekend Salebration

    Holiday weekend meet Hoco shopping! Saturday, August 30th - Monday, September 1st join us for our first sale of the season. Plus find fun games, bonus vendors and more as you shop for the perfect Hoco dress during this “Tailgate” inspired event!

  • Prom Shoppe Mom's Day

    We are setting aside a special Saturday just for moms & daughters. Join us on September 6th for a sweet day of shopping as we celebrate all the moms. Enjoy a special shopping experience, bloom bar and more. Appointments will be required to shop during this event.

  • October Model Experience

    Interested in modeling for The Prom Shoppe socials? Sign up for our Model Experience Early Access list! We will email you with our next public photo session (coming in October!) Be sure to use an email you regularly check.