Iconic events we are known for.
-
Project Hoco
The launch of the school year and homecoming happens in August with Project Hoco. This special event takes place at Hirschfeld’s Prom Shoppe, featuring our largest weekend of Hoco shopping!
Project Hoco 2026 details coming soon!
-
Crowns & Gowns
For over a decade The Prom Shoppe has hosted Nebraska’s premier prom and pageant shopping event. Happening February 4-8, Crowns & Gowns is the highlight of the prom season. This is the do-not-miss event of the year.
Appointments are now open!
-
Miss Nebraska State Competition
We are the proud state wardrobe sponsor of Miss Nebraska. Join us every June as we celebrate amazing young women from across the state, right here in North Platte.
Event Details Coming in May!
Upcoming seasonal events
-
Black Friday Snowball Sale
11.28 - 11.30
Shop our Black Friday Snowball Sale event and save up to 50% off all our short dresses. Perfect timing to shop for any Winter Formal! Appointments only required on Saturday & Sunday.
-
New Year Dress Event
1.1 - 1.4
NEW EVENT! Start 2026 off with your dream dress! Shop hundreds of new arrivals, exciting gifts with every dress purchase + so much more! Appointments required each day.
-
Prom Dresses & Profile Pics
1.17 - 1.18
NEW EVENT! Cutie new prom dresses + cutie little photo sesh… yes, please! Bring your bestie, shop for prom and then step in for a casual mini photo shoot with Maci Kay Photography!
-
Galentines Giveback
2.14 - 2.15
Spend Valentines Day weekend with us! Donate any gently used prom dress to our “Prom For All” program and receive a special Galentines Gift Card. Share the love, save money, shop for prom… Sounds like the perfect Valentines Day weekend!
-
Prom For All
2.27 - 2.28 at Venue304
Prom For All is our annual giveback program. This 2 day event provides girls the chance to shop for a dress completely free of charge. We donate hundreds of nearly new, gently used prom dresses to this special program. It is held offsite at Venue304.
-
8th Grade Formal Season
4.1 - 5.1
Short dresses will return to our shop for one month at the end of the school year. We will start 8th Grade Formal Season on April 1st. Please note, shopping for this event is not allowed until that time and short dresses will not be available prior.
