Just a small town dress store delivering big dress dreams.

Two women in glamorous dresses standing on steps outside a building, one in a white cropped top and skirt, the other in a blue gown with a slit.

Our story

The Hirschfeld’s Company has been dedicated to providing customers with exceptional service for over 100 years. Bringing The Prom Shoppe to life in 2011, we are carrying on the legacy of that incredible shopping experience.

The Prom Shoppe is focused on providing unparalleled dress selection and customer service. We aren’t just beautiful dresses, we are focused on beautiful memories.

Silhouette of a person with their hand raised, standing on a rocky surface with a landscape in the background, during dusk or dawn.
Black and white illustration of a person holding a camera, standing in front of a cityscape

Built with care

As our story evolves, so does our store. We are learning and growing each year to create an experience that can only be found at The Prom Shoppe. This year we are focusing on building a store that shows you how much we care. Have questions or comments? We would love to hear from you! Feel free to email us at promshoppe@gmail.com or reach out on social media.

Young woman with long wavy brown hair smiling, wearing a purple floral dress with tied shoulder straps, indoors with a white wall and wooden floor in the background.
A young girl with long blonde hair wearing a purple dress with ruffled layers, smiling, indoors with a wooden floor and neutral walls.
A young woman with shoulder-length dark hair wearing a lavender dress with intricate rhinestone embellishments, standing in a plain indoor space with wooden flooring, looking at the camera with a slight smile.

How We Giveback

Giving girls the opportunity to make memories is important to us, even when they cannot afford a prom dress. That is why every year we host a major giveback event called “Prom For All”. Generally held at the end of February or beginning of March, Prom For All provides girls the chance to shop for a dress completely free of charge. We donate hundreds of nearly new, gently used prom dresses to this special program.

We are always accepting donations of gently used prom dresses! So if you have an old prom dress just hanging in your closet, please consider donating it to Prom For All. Prom dress donations can be dropped off at our store anytime during our regular business hours. We also have a great “Prom Shoppe Trade Back” program to encourage girls to donate their old Prom Shoppe dress. We are happy to chat with you about Prom For All or the trade back program when you visit our store.

We value giving back to those who support our Shoppe! That is why we are also heavily involved in volunteering for area high school activities and community events.

A clothing rack with various formal dresses, including pink, orange, blue, gold, and white, some with sequins and embellishments, hanging on black hangers.

“3 girls and 9 years later, some of our best high school memories as mother & daughter all happened at The Prom Shoppe”

- Jennifer C., 2025 Prom Review