Iconic events we are known for.

  • Project Hoco

    Discover what’s new, now and next for Homecoming 2026 at Project Hoco! This is the LARGEST selection of Hoco dresses in the region for one exciting weekend only. Scroll down to read more about Project Hoco 2026 or make your appointment only today!

  • A woman wearing a layered, beige, ruffled gown standing in front of a large white building with black-framed windows and two wall-mounted lanterns.

    Crowns & Gowns

    For over a decade The Prom Shoppe has hosted Nebraska’s premier prom and pageant shopping event. Happening February 4-8, Crowns & Gowns is the highlight of the prom season. This is the do-not-miss event of the year.

    2027 Crowns & Gowns appointments open in November.

  • Two women in glamorous dresses standing on the steps of a historic building, posing and wearing sunglasses.

    Miss Nebraska State Competition

    We are the proud state wardrobe sponsor of Miss Nebraska. Join us every June as we celebrate amazing young women from across the state, right here in North Platte.

    Event Details Coming in May!

Project Hoco 2026

Aug. 28-30 | The Prom Shoppe | Downtown, North Platte

A young woman in a patterned dress and high heels standing beside a black filing cabinet with flowers and a paper shredder on top, outdoors under a bridge with a brick building in the background.

Looking for what’s new, now and next in Homecoming? The search is over. Project Hoco pairs cutting edge trends from the industries top designers with a curated selection of amazing affordable dress styles. At Project Hoco dresses start at just $49, all backed by The Prom Shoppe promise.

We want to make your first high school dance dress an experience you won’t forget. This year Project Hoco will kick off on Friday evening with exclusive Freshman only shopping. Get a personalized shopping moment paired with fun freshman only perks. Freshman Friday is August 28th from 4-8 p.m. with just 25 appointments available for night - so book yours now! All Project Hoco appointments are $20, but come with a $20 Gift Card to be used during the event. Please note refunds cannot be given for cancellations.

NEW FOR 2026! August 28th | Freshman Friday Night | 4:00-8:00 p.m.

BOOK NOW! August 29&30 | PROJECT HOCO | 10:00 a.m.-5:30 p.m.

At Project Hoco your passion for fashion meets our dedicated desire to help you find the perfect dress. Find the largest selection of styles, colors, design and budget of Homecoming dresses in Nebraska! Your dream dress is waiting for you at Project Hoco… All Project Hoco appointments are $20, but come with a $20 Gift Card to be used during the event. Please note refunds cannot be given for cancellations.